Seth Godin in The Purple Cow talked abut the importance of being remarkable — I agree. It is just too cluttered out there to be another brown cow. So when it came time to put a resume online, another downloadable PDF sounded so booorrrring. Being one who loves to mix music and video with content, […]
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Hi Guerrillas! If you have read some of the Guerrilla Marketing books you will know that one of the hallmarks of the series is the “100 Guerrilla Marketing Weapons”. These are marketing tools and strategies that you can use right away to attract new customers without spending a lot of money. Jay Conrad Levinson has […]
Continue readingAs many Guerrilla Marketers know… in addition to being the author of the groundbreaking books Permission Marketing, The Purple Cow, Free Prize Inside and The Dip, Seth Godin is also the co author of two Guerrilla Marketing classics with Jay Conrad Levinson, The Guerrilla Marketing Handbook and Guerrilla Marketing For the Home Based Business. This […]
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No matter what business your business card says you’re engaged in, you’re really in three in three businesses: your primary business, the marketing business and the people business. Every business on earth eventually must sell what it is offering. When that happens, you’re in the marketing business. If you haven’t seen that up till now, […]
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Every world champion has had a coach. Here’s why the coaching industry is growing so fast and how it can make you a champion, too. Scared to fly these days? Taxing your patience with long lines at airport security? Pressed for time so that you can’t attend seminars that can give you the information to […]
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By Amy J. Belanger, Certified Guerrilla Marketing Coach and co-author of Guerrilla Marketing On The Front Lines “If you’re looking for reasons for people to buy from you, let them help you aid a social cause. If they patronize your business, they’ll gain all the benefits you offer – plus they can help save the […]
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Some media are apples and others are oranges. What works in one medium may not work in another. Guerrillas have insight into the powers of each medium. They tap those strengths to use the medium to its greatest advantages. Here’s what they know about media power: 1. The power of newspapers is news. Marketing that […]
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Here is an interview I did with The Father of Guerrilla Marketing, Jay Conrad Levinson on Guerrilla Marketing In Tough Times. Enjoy, Mitch
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