The following short story is a great example of how thinking “out of the box” can get you new business even in a tough economy. A savvy restaurant owner knew the value of asking the question, “What other businesses do my customers patronize?” Realizing that competition was fierce in their neighborhood this owner used […]
Continue readingLast weekend I was invited by Keith Ferrazzi, author of Who’s Got Your Back? to a private dinner with him and about 20 other successful entrepreneurs at the NSA Convention in Scottsdale, AZ. Hosted at the Tuscany Restaurant at the Marriott this dinner was all about really connecting with others, something that is becoming less […]
Continue readingNow more than ever… in this economy it is essential to be highly strategic with your marketing. That means being clear on: 1) what you are selling and exactly why your potential customers will buy from YOU instead of your competitors 2) how to use an assortment of marketing strategies to increase your visibility and […]
Continue reading
by Leslie Hamp, Certified Marketing Spitfire™ What’s the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities…or do you freeze at the thought of developing strategies and tactics? 90 percent of small business owners do not have a marketing plan, yet […]
Continue reading
by Leslie Hamp, Certified Guerrilla Marketing Coach & Marketing Spitfire One of our clients was overjoyed to share with us that she’s now a Grandma…or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker. The new generation of Glammas […]
Continue readingby Leslie Hamp, Certified Guerrilla Marketing Coach & Marketing Spitfire Tis the season for parties, gift giving AND marketing. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. Holiday gatherings can be a good time for small business owners to market. Why? A key […]
Continue readingby Bea Fields, Certified Guerrilla Marketing Coach , author of Millennial Leaders and President of Bea Fields Companies, Inc. They’re called Generation Y, Millennials, Echo Boomers, and Connecteds. By whatever name, this generation of youth born after 1977 represents more than 70 million consumers in the United States. They earn a total annual income of […]
Continue reading
Three short Guerrilla Marketing stories that will get you thinking…. 1. A savvy restaurant owner knew the value of asking the Guerrilla question,”What other businesses do my customers patronize?” Realizing that competition was fierce in their neighborhood this owner used imagination rather than pure marketing dollars to spread the word of her fabulous food. She […]
Continue reading